Mazda

Making digital feel physical. Car research has moved from physical dealerships to online, but buyers can feel overwhelmed by the choice the internet provides. What’s needed is a simpler car buying journey that uses the power of digital and creative design to eliminate the repetitive, complicated and stressful and make it rewarding and fun.

Simply, know me.

It was clear that we needed to rethink everything to reboot the car buying process. More than a fancy concept name, “Simply, know me” is a powerful, all-encompassing approach to transform how people experience the Mazda brand long before they drive a car. It’s about using design with UX and rich content to make the complicated simple and turn the predictable into personal and meaningful.

Starting from scratch

Starting with a clean sheet, I established design principles to drive the interactive experience throughout the platform and assembled a multidisciplinary team to use creative design, strategy and storytelling to shape a coherent brand message across every touchpoint. We had to bold, ruthless and rigorous to make sure the customer stayed at the heart of the experience.